Built-in tools to reach your audience before, during, and after events — no external mailing service required.
Event-level messaging
From your event admin:
- Event Details → Announce — email all ticket holders (last-minute changes, parking info, set times).
- Marketing → Send Email / Send Text — distribute promo codes and announcements.
- Marketing → QR Links — generate QR codes and links, including promo-auto-applied versions.
Organization-level messaging
From your org admin's Marketing section:
- Followers — people who follow your org for free; they're notified about new events and promotions. You can screen would-be followers with questions.
- Newsletters — email your followers, members, and past ticket holders (Send Newsletter is also on your org dashboard).
- Send Text — SMS messaging at the group and event level.
Setting up text messaging (Twilio)
SMS runs through Twilio using your own credentials. In your org admin under Settings/Manage, enter your Twilio SID, Twilio Token, and Twilio Phone Number. Twilio requires registration and verification steps on their side — don't leave this until the last minute before an event; start the setup early.
Audience building features
- Followers get automatic notifications about new events.
- Enable daily email with event ticket counts (org settings) — a morning pulse on sales.
- Notification Email List — comma-separated addresses that receive org notifications.
- Exporting — export customer and member details to use in other platforms. Your audience is yours.
Conversion tracking & analytics
Per event (Settings → Tracking & Analytics):
- Google Tag Manager Id
- Facebook Pixel Id
Per organization (org settings):
- Google Analytics Id
- Hubspot integration (org Settings → Hubspot tab)
Plus Multipass's own Reports on every event: summary, per-type breakdowns, inactive tickets, waivers, and CSV exports. Real-time dashboards show sales, transfers, and refunds at a glance.
Where marketing meets ticketing
Don't forget the ticketing-side tools that do marketing work:
- Presales with passwords build lists and urgency (Ticket Types & Pricing)
- Auto-applied promo QR links for street teams (Promo Codes, Comps & Guest Lists)
- Promoters who earn commission per sale (Promoters & Revenue Sharing)
- The ticket-holders-only Community Hub chat keeps attendees engaged between announcement and doors