Multipass has real-time analytics built in, for your whole organization and for every event. No setup required.
Organization reports
In your organizer dashboard, open Reports:
- Analytics: choose the last 7, 30 or 90 days to see your funnel (viewed, added tickets, started checkout, paid), traffic over time, and visitors, orders and revenue by channel, referring site, UTM source, UTM campaign, device, browser, and country. Click Export CSV to download it.
- Sales by Event: the ticket total for every event (before service fees, card fees, venue fees and tax, excluding voided orders)
- Transactions: every sale
- Top Customers: your biggest supporters
- Headcount: live tickets for each upcoming event, comps included
- Exports: spreadsheets of customers, current, expired and all members, all transactions, single-use promo codes and more
Visitors are counted once per day without cookies, so a person seen on three days counts three times.
Event reports
In any event, open Reports:
- Summary: lines sold, what buyers were charged, what goes to you, refunds, and payouts
- Sales Breakdown: each ticket type and add-on with its fees, tax and payout
- Analytics: the same funnel and traffic sources, just for this event. The event dashboard shows them too.
- Exports: tickets sold, redeemable tickets, tickets sold with checkout answers, add-ons sold, and tickets with money columns for reconciliation
Event reports cover online sales. Door sales are recorded separately.
Track your marketing
- Add UTM tags to your links, or create a Tracking Link for each place you share an event (event Marketing → Tracking Links) to see which channels sell.
- Prefer your own tools? Add Google Analytics, Google Tag Manager, or a Facebook Pixel. See Marketing: Email, Text & Tracking.